POC is a Swedish company that produces helmets, apparel and sunglasses for snow sports and cycling. The brand's mission is to save lives and minimize the consequences of an accident for everyone who practices his/her passion. Through scientific research and innovative technologies, POC aims for a of combination of maximal safety, performance and design for all their products.

Coureur offers POC helmets because the development is based on scientific research. Additional reasons are the use of beautiful colors and the distinctive design which make them recognizable from a distance.

Volvo Cars and POC developed several crash tests to test the impact of a car crash on cycling helmets. The "Education First Pro Cycling" team rides with POC helmets.